Xajay - Buttercream and Elegance

From Culinary School Drop Out to Corporate Analyst to Baking Business Entrepreneur

Before there were beautiful tiers of wedding cakes, dessert gifts, magazine and blog features…all before a Home Baking Business and 4 figure cake opportunities…there was an overwhelmed corporate girl.

With a vision to start the bakery of my dreams

In order to inspire, encourage and empower others though cakes.

Super scared of failure

Filled with procrastination, no matter how many times I convinced myself that I would step out on faith to pursue my passion and purpose. Read more..

Wedding Cakes, Desserts & Lots of Trial and Error…

While I’ve created everything from birthday cakes to wedding cakes and desserts in between

My shift from a trial and error “hobby baker” to professional was anything but a smooth transition.

I was plagued by tears, wasted money, wasted time and wasted ingredients due to multiple cake fails. Being super overwhelmed by failure quickly turned into a chronic case of “not good enough” that made everything feel way more difficult than it needed to.

Shortly after I developed my professional cake baking and decorating skills, I started my home baking business selling celebration cakes and cupcakes.

…I quickly identified

I was not doing it in away to empower others with the same passion

The first few years were very discouraging.

Let me take you back to 2010 when I first fell in love with baking and cake decorating.

I took a few cake decorating classes but knew it would not be enough to get me to where I needed to go. This inspired a bold move from Texas to Florida for a 20k + college program in Baking and Pastry Arts.

Imagine my disappointment when I expected to learn baking right away but was met with cooking prerequisites before there was any sight of baking.

To be honest, my student debt was so high with the culinary classes that I dropped out before I even got to bake a cake.

This led to even more self-doubt, disappointment and more fear of making another wrong decision.

Despite my setbacks, I never stopped dreaming.

I worked full-time in corporate and sold cakes and cupcakes part – time.

In corporate, I had somehow become a yes girl, sinking in burnout…After weeks of anxiety attacks and tears, I decided to walk away from the burn out to pursue my passion.

I officially started my home baking business.

Doing what I love and make a living from it, but in reality, I was not truly helping the women who needed it the most.

So, I decided to be the change

I discovered that walking in my own passion was NOT at odds with helping other women walk in theirs as well

So, I decided to start sharing my recipes and techniques in order to help other aspiring business bakers. I started teaching:

How to bake and decorate cakes like a professional within 6 weeks
How gain clarity on your cake design style and create cakes that satisfies your passion
How to take massive imperfect steps – knowing what you to do and the order to do it in to gain the best results

After all this was set….

I learned how to use technology to extend my reach so that I would never have to worry about not helping the women in need due to space and time.

And best of all…

I’ve had the honor of helping passionate bakers just like you to bake smarter and not harder without the overwhelm in order to create amazing cakes of their own

How?

Smartest action steps and techniques

I’m known for being thorough, teaching only the SMART steps.

The SMART steps are – Specific, Measurable, Attainable, Realistic, and Timely

Not every option, not every technique

But actually deep diving into the most beneficial action steps and techniques that builds confidence in creating beautiful Pinterest worthy cakes without the time wasting and overwhelm.

I am able to do this, because I teach what I know

I only teach what I’ve personally done time and time again in order to create cakes for clients in my own Home Baking Business.

If you love what you are reading and want to get started immediately, get my free Cake Baking and Decorating Roadmap <—- click

Are you ready to take the SMART actions steps to develop your professional cake baking and decorating skills?

I roll my eyes each time I hear advanced bakers telling overwhelmed beginners to just “watch YouTube and practice”…for me this is a true case of bad advise from good people

Because I know that you know, you have to practice

That’s why you are here

That’s what you have been doing with little to no good results

That’s why you have watched so many cake decorating videos in hopes of being able to do it better yourself

That’s why you have invested in ingredients, time and tears on cake fails.

By reading this, you’ve proven that you are willing to practice and do the work in order to develop your skills. You are just trying to understand exactly what you need to do and in what order to get to the next level.

Wanting to be sure that every bit of effort you invest will improve your skills.

Ready to PURSUE your passion for cake baking and decorating?

Start your journey with The Ultimate Cake Baking & Decorating Roadmap.

Download Now